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The website blog.american-biltrite.com had the following in the web page, "American Biltrite offers a select range of flooring solutions for the educational, healthcare and institutional sectors." We analyzed that the website stated " With high aesthetics, great durability, low maintenance and excellent environmental qualities, our collections offer the best alternatives for every project." It also stated " Your options include resilient rubber sheet and tile, PVCVOC-free tile, solid vinyl tile ESD, low-VOC luxury vinyl tiles. AB Pure - Show your pure color." The header had Amtico as the highest ranking search term. This keyword was followed by commercial flooring, rubber gasket material, and commercial floor which isn't as urgent as Amtico. The other words they used was industrial floor. military rubber is also included but will not be seen by search engines.